Why Your Business Isn’t Growing Online—And How to Fix It

Abby Spindler
Jun 3
2 min read

Why Your Business Isn’t Growing Online—And How to Fix It

You’ve poured time, money, and energy into your business. You’ve got a website, you’re posting on Instagram every now and then, and maybe you even boosted a Facebook post once. But the phone still isn’t ringing, and your inbox is… quiet.

If this sounds familiar, you’re not alone. Many small businesses struggle to turn their online presence into real growth. Here’s why—and what you can do about it.

1. You Have a Website… But Not a Strategy

Having a website is essential. However, having a strategic website is what actually brings in business.

If your site isn’t:

Optimized for keywords your customers are searching
Designed to guide users to contact or buy from you
Mobile-friendly and fast-loading

…it’s not working as hard as it should be.

💡 Quick Fix: Start by reviewing your homepage. Ask yourself: Is it clear what I offer, who it’s for, and what the next step is? If not—let’s fix that.

2. You’re Not Showing Up in Google (aka SEO)

If someone searches for your service in your area and your business doesn’t show up—you’re basically invisible.

Search Engine Optimization (SEO) helps your site appear where your future clients are looking. It’s not about tricking Google—it’s about making your site easy to find and trustworthy.

💡 Quick Fix: Claim and complete your Google Business Profile. It’s free, and it’s one of the fastest ways to boost local visibility.

3. Inconsistent Content = Missed Connections

A post here, a story there… and then nothing for three weeks. Sound familiar?

Inconsistent posting causes your audience to forget you. Consistent content builds trust, keeps you top of mind, and gives people a reason to follow—and eventually buy from—you.

💡 Quick Fix: Commit to 1–2 valuable posts per week. Focus on: