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How to Get Into the Google 3-Pack (and Why It Matters for Your Business)


If you’ve ever searched for something like “marketing agency near me” or “best coffee shop in Wetumpka,” you’ve already seen the Google 3-Pack in action — and it’s exactly where your business wants to be.

In this blog, we’ll break down what the 3-Pack is, why it’s a game-changer for local visibility, and how to actually get your business to show up in it.

🔍 What Is the Google 3-Pack?



The Google 3-Pack refers to the top three local business listings that appear in a map view at the top of the search results when someone types in a location-based search. It includes:

  • The business name

  • Star rating (from Google reviews)

  • Address

  • Hours of operation

  • A link to your website

  • And a “Directions” button

📈 These top 3 listings get the majority of local clicks, which means more phone calls, traffic, and sales for your business.

💥 Why Is the Google 3-Pack So Powerful?

  • Trust: People view Google’s top results as the most trustworthy.

  • Visibility: Your business appears before the organic search results.

  • Clicks: Local pack results often get over 40% of all clicks on the page.

For small businesses, landing in the 3-Pack can lead to a huge boost in leads — without paying for ads.

✅ How to Get Your Business in the Google 3-Pack

Here’s what it takes to rise to the top:

1. Claim & Optimize Your Google Business Profile (GBP)

Your GBP is non-negotiable. Make sure it includes:

  • Accurate business name, address, and phone number (NAP)

  • Updated hours, photos, and services

  • A compelling business description with keywords

Pro Tip: Use your primary local keyword (e.g. “Wetumpka web design”) in your business description.

2. Collect High-Quality Google Reviews

Positive reviews = more trust + more clicks. Encourage happy clients to leave thoughtful, detailed reviews. Always respond to reviews professionally — even the not-so-great ones.

3. Add Local Keywords to Your Website

Make sure your website content includes city/region-based keywords tied to your services. Example:

“Social media marketing in Montgomery” or “Alabama branding services for small businesses.”

Google cross-references your site with your GBP, so they need to work together.

4. Ensure NAP Consistency Everywhere

Your Name, Address, and Phone Number should be the same on your website, Google profile, Yelp, Facebook, and anywhere else you're listed.

Being mentioned on local news sites, chamber directories, or community blogs adds credibility to your business in Google’s eyes.

📲 Want Help Getting Found Locally?

At Infinity Marketing & Branding, we specialize in getting small businesses seen — in search results, social media, and everywhere in between.

Whether you're just setting up your online presence or need to finally get into the Google 3-Pack, we can help.

💬 Book your free discovery call today and let’s make your business the one people find first.

 
 
 

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