If you’ve ever searched for a business on Google and clicked one of the first results, you’ve experienced SEO in action. SEO marketing (short for Search Engine Optimization ) is one of the most commonly researched (and misunderstood) marketing topics. Business owners hear they “need SEO,” but many aren’t quite sure what it actually is, how it works, or whether it’s worth the investment. At Infinity Marketing and Branding , we believe SEO should be clear, strategic, and built